{"id":4868,"date":"2021-04-24T22:38:10","date_gmt":"2021-04-24T20:38:10","guid":{"rendered":"https:\/\/www.ostenhallberg.se\/lyft\/"},"modified":"2023-09-14T15:44:21","modified_gmt":"2023-09-14T13:44:21","slug":"lyft","status":"publish","type":"page","link":"https:\/\/www.ostenhallberg.se\/en\/lyft\/","title":{"rendered":"Lyft"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2>On an inviting touch screen, the user seamlessly designs their own snuffbox<\/h2>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;15&#8243;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;light&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][divider line_type=&#8221;Full Width Line&#8221; line_thickness=&#8221;1&#8243; divider_color=&#8221;extra-color-1&#8243; custom_height=&#8221;25&#8243;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;25&#8243;][image_with_animation image_url=&#8221;2757&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;Fade In&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;40&#8243; bottom_padding=&#8221;3%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/6&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; offset=&#8221;vc_col-xs-6&#8243;][vc_column_text css=&#8221;.vc_custom_1529396303214{margin-bottom: 5px !important;}&#8221;]\n<h5>Customer<\/h5>\n[\/vc_column_text]<div class=\"nectar-fancy-ul\" data-list-icon=\"none\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> Event company <\/div>[vc_column_text css=&#8221;.vc_custom_1529396288103{margin-top: 30px !important;margin-bottom: 5px !important;}&#8221;]\n<h5>Year<\/h5>\n[\/vc_column_text][vc_column_text]2019[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; offset=&#8221;vc_col-xs-6&#8243;][vc_column_text css=&#8221;.vc_custom_1538075391299{margin-bottom: 5px !important;}&#8221;]\n<h5>My role<\/h5>\n[\/vc_column_text]<div class=\"nectar-fancy-ul\" data-list-icon=\"none\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li>&#8211; UX\/UI Designer<\/li>\n<li>&#8211; Interaction designer<\/li>\n<li>&#8211; Project management<\/li>\n<\/ul>\n <\/div>[vc_column_text css=&#8221;.vc_custom_1538074494197{margin-bottom: 5px !important;}&#8221;]\n<h5>Other team<\/h5>\n[\/vc_column_text]<div class=\"nectar-fancy-ul\" data-list-icon=\"none\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li>Backend developer<\/li>\n<li>Frontend Developer<\/li>\n<\/ul>\n <\/div>[vc_column_text css=&#8221;.vc_custom_1529396494600{margin-top: 30px !important;margin-bottom: 5px !important;}&#8221;]\n<h5>Tasks<\/h5>\n[\/vc_column_text]<div class=\"nectar-fancy-ul\" data-list-icon=\"none\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li>Low-fidelity wireframes<\/li>\n<li>High-fidelity wireframes<\/li>\n<li>Buy special printers<\/li>\n<\/ul>\n <\/div>[\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;7\/12&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; offset=&#8221;vc_col-xs-12&#8243;][vc_column_text css=&#8221;.vc_custom_1693906177274{margin-top: 50px !important;}&#8221;]<strong>The customer came to us with a different idea for the user to design and print their own snuff box. Our mission was to ensure that it could be implemented technically, also that it was a seamless and fun experience for the user.<\/strong><\/p>\n<h4><strong>BACKGROUND<\/strong><\/h4>\n<p>The tobacco companies often have large marketing budgets but are, according to the law, quite limited in what they can and cannot do. A different idea was hatched that the user would design and print his own snuff box. The solution would consist of a large portable screen, a printer and some officials who stuck the printouts on real snuff boxes.<\/p>\n<h4><strong>PROBLEMS<\/strong><\/h4>\n<p>Kunden hade sin id\u00e9 klar n\u00e4r de kom till oss om att anv\u00e4ndaren skulle kunna bygga sin egen dosa men de hade ingen kunskap om hur det hela kunna genomf\u00f6ras tekniskt. L\u00f6sningen skulle ocks\u00e5 vara mobil och transporteras runt p\u00e5 marknader i Sverige. <\/p>\n<h4><strong>KONCEPTET<\/strong><\/h4>\n<p>The user designs and creates his own design in various steps. Among other things, by uploading a picture of himself from the phone that was converted to duplex. An employee then helps to print the label and glues it to the snuff box. The user now has a unique snuff box in his hand with his own picture on it, perhaps a selfie.   <\/p>\n<h4><strong>CUSTOMER BENEFIT<\/strong><\/h4>\n<p>I acted as project manager and UX\/Ui designer in the project and did everything from buying in special printers, to designing, user testing and making sure everything worked technically. The customer received a ready-made solution in a large wooden box.[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;25&#8243;][image_with_animation image_url=&#8221;2650&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;Fade In&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][divider line_type=&#8221;Full Width Line&#8221; line_thickness=&#8221;1&#8243; divider_color=&#8221;extra-color-1&#8243; custom_height=&#8221;60&#8243;][vc_column_text]\n<h3>Prototype<\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1645391306097{margin-top: 50px !important;}&#8221;]<a href=\"https:\/\/xd.adobe.com\/view\/9a41a763-a23d-4c1c-9682-19dfdacfee1a-cf12\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2911\" src=\"http:\/\/www.ostenhallberg.se\/wp-content\/uploads\/2021\/05\/Xd-3.jpg\" alt=\"\" width=\"80\" height=\"78\"><\/a><\/p>\n<p><strong>See prototype<\/strong><a href=\"https:\/\/xd.adobe.com\/view\/9a41a763-a23d-4c1c-9682-19dfdacfee1a-cf12\/\" target=\"_blank\" rel=\"noopener\">Xd High-fidelity wireframe<\/a>[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221;&#8230;<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-4868","page","type-page","status-publish"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ostenhallberg.se\/en\/wp-json\/wp\/v2\/pages\/4868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ostenhallberg.se\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ostenhallberg.se\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ostenhallberg.se\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ostenhallberg.se\/en\/wp-json\/wp\/v2\/comments?post=4868"}],"version-history":[{"count":5,"href":"https:\/\/www.ostenhallberg.se\/en\/wp-json\/wp\/v2\/pages\/4868\/revisions"}],"predecessor-version":[{"id":5165,"href":"https:\/\/www.ostenhallberg.se\/en\/wp-json\/wp\/v2\/pages\/4868\/revisions\/5165"}],"wp:attachment":[{"href":"https:\/\/www.ostenhallberg.se\/en\/wp-json\/wp\/v2\/media?parent=4868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}