{"id":5153,"date":"2021-04-24T22:59:47","date_gmt":"2021-04-24T20:59:47","guid":{"rendered":"https:\/\/www.ostenhallberg.se\/artwalk\/"},"modified":"2023-09-14T15:23:02","modified_gmt":"2023-09-14T13:23:02","slug":"artwalk","status":"publish","type":"page","link":"https:\/\/www.ostenhallberg.se\/en\/artwalk\/","title":{"rendered":"Artwalk"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2>Stockholm Artwalk. Fun internal project where I got to learn a lot about art in the subway<\/h2>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;25&#8243;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;light&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; 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shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/6&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; offset=&#8221;vc_col-xs-6&#8243;][vc_column_text css=&#8221;.vc_custom_1529396303214{margin-bottom: 5px !important;}&#8221;]\n<h5>Customer<\/h5>\n[\/vc_column_text]<div class=\"nectar-fancy-ul\" data-list-icon=\"none\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> Internal project <\/div>[vc_column_text css=&#8221;.vc_custom_1529396288103{margin-top: 30px !important;margin-bottom: 5px !important;}&#8221;]\n<h5>Year<\/h5>\n[\/vc_column_text][vc_column_text]2019[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; offset=&#8221;vc_col-xs-6&#8243;][vc_column_text css=&#8221;.vc_custom_1529396392989{margin-bottom: 5px !important;}&#8221;]\n<h5>Role<\/h5>\n[\/vc_column_text]<div class=\"nectar-fancy-ul\" data-list-icon=\"none\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li>&#8211; UX\/UI Designer<\/li>\n<li>&#8211; Project manager<\/li>\n<li>&#8211; Illustrator \/ photographer<\/li>\n<\/ul>\n <\/div>[vc_column_text css=&#8221;.vc_custom_1529396494600{margin-top: 30px !important;margin-bottom: 5px !important;}&#8221;]\n<h5>Tasks<\/h5>\n[\/vc_column_text]<div class=\"nectar-fancy-ul\" data-list-icon=\"none\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li>&#8211; Illustrations of the stations<\/li>\n<li>&#8211; Make logo<\/li>\n<li>&#8211; Wrote texts (rewritten by Copy-writer)<\/li>\n<li>&#8211; Take pictures<\/li>\n<li>&#8211; Low-fidelity wireframes<\/li>\n<li>&#8211; High-fidelity wireframes<\/li>\n<\/ul>\n <\/div>[\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;7\/12&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; offset=&#8221;vc_col-xs-12&#8243;][vc_column_text]<strong>We created a visual guide for the art in the Stockholm subway in three languages and in the form of an app. For a certain amount, you could unlock extra features such as a spoken audio guide. The app was also published as a tourist guide on Tripadvisor.  <\/strong>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1694694349995{margin-top: 50px !important;}&#8221;]\n<h4><strong>BACKGROUND<\/strong><\/h4>\n<p>The consulting firm owned an in-house developed app that was based on SL&#8217;s line map. The app was simple but had many visitors. We wanted to develop and make something more of it that also connects to the subway.  <\/p>\n<h4><strong>PROJEKT <\/strong><\/h4>\n<p>The idea was to create a digital guide to the art in Stockholm&#8217;s subway and name it Stockholm Artwalk. We started with the stations on the blue line; Kungstr\u00e4dg\u00e5rden, T-centralen, City Hall, Stadshagen and Solna Centrum. <\/p>\n<p><em>Parts of the project:<\/em><\/p>\n<ul>\n<li>Research work, read what others had written on the subject and visit the stations<\/li>\n<li>Photograph and film the stations<\/li>\n<li>Determine the different points of interest at each station and write texts for them<\/li>\n<li>Copywriter rewrites my texts<\/li>\n<li>Translators translate the texts into German and English<\/li>\n<li>Actors in each language read the texts to create audio files<\/li>\n<li>Draw maps of the current stations<\/li>\n<li>Build prototype in XD<\/li>\n<li>Photograph the stations with a large format camera and tripod<\/li>\n<li>Frontend guy builds the app<\/li>\n<li>Build a website for the app in Swedish, German and English<\/li>\n<\/ul>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;50&#8243;][vc_column_text]<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2911\" src=\"http:\/\/www.ostenhallberg.se\/wp-content\/uploads\/2021\/05\/Xd-3.jpg\" alt=\"\" width=\"80\" height=\"78\"><\/p>\n<p><strong>See prototype<\/strong><a href=\"https:\/\/xd.adobe.com\/view\/6732358d-3a55-40c0-8a93-8d5b3474848e-3261\/?fullscreen\" target=\"_blank\" rel=\"noopener\">High-fidelity Wireframes<\/a>[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;20&#8243;][divider line_type=&#8221;Small Line&#8221; line_alignment=&#8221;default&#8221; line_thickness=&#8221;1&#8243; divider_color=&#8221;extra-color-1&#8243; custom_height=&#8221;15&#8243;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;20&#8243;][vc_column_text]<strong>Download the app:<\/strong>[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;20&#8243;][vc_column_text]\n<p style=\"text-align: left;\"><a href=\"https:\/\/apps.apple.com\/se\/app\/sl-linjekartor-stockholm\/id524365199\">   <\/a><a href=\"https:\/\/apps.apple.com\/se\/app\/sl-linjekartor-stockholm\/id524365199\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2930 size-full\" src=\"http:\/\/www.ostenhallberg.se\/wp-content\/uploads\/2021\/05\/App-Store_4.png\" alt=\"\" width=\"245\" height=\"84\"><\/a><a href=\"https:\/\/play.google.com\/store\/apps\/details?id=se.linjekartora&amp;hl=se\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2931 size-full\" src=\"http:\/\/www.ostenhallberg.se\/wp-content\/uploads\/2021\/05\/Google-play_4.png\" alt=\"\" width=\"246\" height=\"84\"><\/a><\/p>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; 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