{"id":5212,"date":"2018-09-23T19:17:09","date_gmt":"2018-09-23T17:17:09","guid":{"rendered":"https:\/\/www.ostenhallberg.se\/berghs-ux-digital-design\/"},"modified":"2023-11-27T21:11:55","modified_gmt":"2023-11-27T20:11:55","slug":"berghs-ux-digital-design","status":"publish","type":"page","link":"https:\/\/www.ostenhallberg.se\/en\/berghs-ux-digital-design\/","title":{"rendered":"Berghs: UX\/Digital Design"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2><strong>In 2018, I honed my skills with an education at <em>Berghs<\/em> in UX\/UI design. An audiobook service from the Library was one of the school assignments (fictional). <\/strong><\/h2>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;15&#8243;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;light&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][divider line_type=&#8221;Full Width Line&#8221; 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<\/div><\/div><div class=\"video-texture \"> <span class=\"ie-fix\"><\/span> <\/div><\/div> <!--\/swiper-slide--><div class=\"swiper-slide\" data-desktop-content-width=\"\" data-tablet-content-width=\"\" data-bg-alignment=\"center\" data-color-scheme=\"light\" data-x-pos=\"center\" data-y-pos=\"middle\" ><div class=\"slide-bg-wrap\"><div class=\"image-bg\" style=\"background-image: url(https:\/\/www.ostenhallberg.se\/wp-content\/uploads\/2018\/11\/Osten_Hallberg_11.006.jpeg);\"> &nbsp; <\/div><\/div><div class=\"video-texture \"> <span class=\"ie-fix\"><\/span> <\/div><\/div> <!--\/swiper-slide--><div class=\"swiper-slide\" data-desktop-content-width=\"\" data-tablet-content-width=\"\" data-bg-alignment=\"center\" data-color-scheme=\"light\" data-x-pos=\"center\" data-y-pos=\"middle\" ><div class=\"slide-bg-wrap\"><div class=\"image-bg\" style=\"background-image: url(https:\/\/www.ostenhallberg.se\/wp-content\/uploads\/2018\/11\/Osten_Hallberg_2.007.jpeg);\"> &nbsp; <\/div><\/div><div class=\"video-texture \"> <span class=\"ie-fix\"><\/span> <\/div><\/div> <!--\/swiper-slide--><div class=\"swiper-slide\" data-desktop-content-width=\"\" data-tablet-content-width=\"\" data-bg-alignment=\"center\" data-color-scheme=\"light\" data-x-pos=\"center\" data-y-pos=\"middle\" ><div class=\"slide-bg-wrap\"><div class=\"image-bg\" style=\"background-image: url(https:\/\/www.ostenhallberg.se\/wp-content\/uploads\/2018\/11\/Osten_Hallberg_2.008.jpeg);\"> &nbsp; <\/div><\/div><div class=\"video-texture \"> <span class=\"ie-fix\"><\/span> <\/div><\/div> <!--\/swiper-slide--><div class=\"swiper-slide\" data-desktop-content-width=\"\" data-tablet-content-width=\"\" data-bg-alignment=\"center\" data-color-scheme=\"light\" data-x-pos=\"center\" data-y-pos=\"middle\" ><div class=\"slide-bg-wrap\"><div class=\"image-bg\" style=\"background-image: url(https:\/\/www.ostenhallberg.se\/wp-content\/uploads\/2018\/11\/Osten_Hallberg_14.009.jpeg);\"> &nbsp; <\/div><\/div><div class=\"video-texture \"> <span class=\"ie-fix\"><\/span> <\/div><\/div> <!--\/swiper-slide--><div class=\"swiper-slide\" data-desktop-content-width=\"\" data-tablet-content-width=\"\" data-bg-alignment=\"center\" data-color-scheme=\"light\" data-x-pos=\"center\" data-y-pos=\"middle\" ><div class=\"slide-bg-wrap\"><div class=\"image-bg\" style=\"background-image: url(https:\/\/www.ostenhallberg.se\/wp-content\/uploads\/2018\/11\/Osten_Hallberg_2.010.jpeg);\"> &nbsp; <\/div><\/div><div class=\"video-texture \"> <span class=\"ie-fix\"><\/span> <\/div><\/div> <!--\/swiper-slide--><div class=\"swiper-slide\" data-desktop-content-width=\"\" data-tablet-content-width=\"\" data-bg-alignment=\"center\" data-color-scheme=\"light\" data-x-pos=\"center\" data-y-pos=\"middle\" ><div class=\"slide-bg-wrap\"><div class=\"image-bg\" style=\"background-image: url(https:\/\/www.ostenhallberg.se\/wp-content\/uploads\/2018\/11\/Osten_Hallberg_2.011.jpeg);\"> &nbsp; <\/div><\/div><div class=\"video-texture \"> <span class=\"ie-fix\"><\/span> <\/div><\/div> <!--\/swiper-slide--><div class=\"swiper-slide\" data-desktop-content-width=\"\" data-tablet-content-width=\"\" data-bg-alignment=\"center\" data-color-scheme=\"light\" data-x-pos=\"center\" data-y-pos=\"middle\" ><div class=\"slide-bg-wrap\"><div class=\"image-bg\" style=\"background-image: url(https:\/\/www.ostenhallberg.se\/wp-content\/uploads\/2018\/11\/Osten_Hallberg_2.012.jpeg);\"> &nbsp; <\/div><\/div><div class=\"video-texture \"> <span class=\"ie-fix\"><\/span> <\/div><\/div> <!--\/swiper-slide--><div class=\"swiper-slide\" data-desktop-content-width=\"\" data-tablet-content-width=\"\" data-bg-alignment=\"center\" data-color-scheme=\"light\" data-x-pos=\"center\" data-y-pos=\"middle\" ><div class=\"slide-bg-wrap\"><div class=\"image-bg\" style=\"background-image: url(https:\/\/www.ostenhallberg.se\/wp-content\/uploads\/2018\/11\/Osten_Hallberg_2.013.jpeg);\"> &nbsp; <\/div><\/div><div class=\"video-texture \"> <span class=\"ie-fix\"><\/span> <\/div><\/div> <!--\/swiper-slide--><div class=\"swiper-slide\" data-desktop-content-width=\"\" data-tablet-content-width=\"\" data-bg-alignment=\"center\" data-color-scheme=\"light\" data-x-pos=\"center\" data-y-pos=\"middle\" ><div class=\"slide-bg-wrap\"><div class=\"image-bg\" style=\"background-image: url(https:\/\/www.ostenhallberg.se\/wp-content\/uploads\/2018\/11\/Osten_Hallberg_2.014.jpeg);\"> &nbsp; <\/div><\/div><div class=\"video-texture \"> <span class=\"ie-fix\"><\/span> <\/div><\/div> <!--\/swiper-slide--><div class=\"swiper-slide\" data-desktop-content-width=\"\" data-tablet-content-width=\"\" data-bg-alignment=\"center\" data-color-scheme=\"light\" data-x-pos=\"center\" data-y-pos=\"middle\" ><div class=\"slide-bg-wrap\"><div class=\"image-bg\" style=\"background-image: url(https:\/\/www.ostenhallberg.se\/wp-content\/uploads\/2018\/11\/Osten_Hallberg_6.015.jpeg);\"> &nbsp; <\/div><\/div><div class=\"video-texture \"> <span class=\"ie-fix\"><\/span> <\/div><\/div> <!--\/swiper-slide--><div class=\"swiper-slide\" data-desktop-content-width=\"\" data-tablet-content-width=\"\" data-bg-alignment=\"center\" data-color-scheme=\"light\" data-x-pos=\"center\" data-y-pos=\"middle\" ><div class=\"slide-bg-wrap\"><div class=\"image-bg\" style=\"background-image: url(https:\/\/www.ostenhallberg.se\/wp-content\/uploads\/2018\/11\/Osten_Hallberg_2.015.jpeg);\"> &nbsp; <\/div><\/div><div class=\"video-texture \"> <span class=\"ie-fix\"><\/span> <\/div><\/div> <!--\/swiper-slide--><div class=\"swiper-slide\" data-desktop-content-width=\"\" data-tablet-content-width=\"\" data-bg-alignment=\"center\" data-color-scheme=\"light\" data-x-pos=\"center\" data-y-pos=\"middle\" ><div class=\"slide-bg-wrap\"><div class=\"image-bg\" style=\"background-image: url(https:\/\/www.ostenhallberg.se\/wp-content\/uploads\/2018\/11\/Osten_Hallberg_11.017.jpeg);\"> &nbsp; <\/div><\/div><div class=\"video-texture \"> <span class=\"ie-fix\"><\/span> <\/div><\/div> <!--\/swiper-slide--><div class=\"swiper-slide\" data-desktop-content-width=\"\" data-tablet-content-width=\"\" data-bg-alignment=\"center\" data-color-scheme=\"light\" data-x-pos=\"center\" data-y-pos=\"middle\" ><div class=\"slide-bg-wrap\"><div class=\"image-bg\" style=\"background-image: url(https:\/\/www.ostenhallberg.se\/wp-content\/uploads\/2018\/11\/Osten_Hallberg_11.018.jpeg);\"> &nbsp; <\/div><\/div><div class=\"video-texture \"> <span class=\"ie-fix\"><\/span> <\/div><\/div> <!--\/swiper-slide--><div class=\"swiper-slide\" data-desktop-content-width=\"\" data-tablet-content-width=\"\" data-bg-alignment=\"center\" data-color-scheme=\"light\" data-x-pos=\"center\" data-y-pos=\"middle\" ><div class=\"slide-bg-wrap\"><div class=\"image-bg\" style=\"background-image: url(https:\/\/www.ostenhallberg.se\/wp-content\/uploads\/2018\/11\/Osten_Hallberg_2.017.jpeg);\"> &nbsp; <\/div><\/div><div class=\"video-texture \"> <span class=\"ie-fix\"><\/span> <\/div><\/div> <!--\/swiper-slide--><div class=\"swiper-slide\" data-desktop-content-width=\"\" data-tablet-content-width=\"\" data-bg-alignment=\"center\" data-color-scheme=\"light\" data-x-pos=\"center\" data-y-pos=\"middle\" ><div class=\"slide-bg-wrap\"><div class=\"image-bg\" style=\"background-image: url(https:\/\/www.ostenhallberg.se\/wp-content\/uploads\/2018\/11\/Osten_Hallberg_13.020.jpeg);\"> &nbsp; <\/div><\/div><div class=\"video-texture \"> <span class=\"ie-fix\"><\/span> <\/div><\/div> <!--\/swiper-slide--><div class=\"swiper-slide\" data-desktop-content-width=\"\" data-tablet-content-width=\"\" data-bg-alignment=\"center\" data-color-scheme=\"light\" data-x-pos=\"center\" data-y-pos=\"middle\" ><div class=\"slide-bg-wrap\"><div class=\"image-bg\" style=\"background-image: url(https:\/\/www.ostenhallberg.se\/wp-content\/uploads\/2018\/11\/Osten_Hallberg_13.021.jpeg);\"> &nbsp; <\/div><\/div><div class=\"video-texture \"> <span class=\"ie-fix\"><\/span> <\/div><\/div> <!--\/swiper-slide--><div class=\"swiper-slide\" data-desktop-content-width=\"\" data-tablet-content-width=\"\" data-bg-alignment=\"center\" data-color-scheme=\"light\" data-x-pos=\"center\" data-y-pos=\"middle\" ><div class=\"slide-bg-wrap\"><div class=\"image-bg\" style=\"background-image: url(https:\/\/www.ostenhallberg.se\/wp-content\/uploads\/2018\/11\/Osten_Hallberg_13.022.jpeg);\"> &nbsp; <\/div><\/div><div class=\"video-texture \"> <span class=\"ie-fix\"><\/span> <\/div><\/div> <!--\/swiper-slide--><div class=\"swiper-slide\" data-desktop-content-width=\"\" data-tablet-content-width=\"\" data-bg-alignment=\"center\" data-color-scheme=\"light\" data-x-pos=\"center\" data-y-pos=\"middle\" ><div class=\"slide-bg-wrap\"><div class=\"image-bg\" style=\"background-image: url(https:\/\/www.ostenhallberg.se\/wp-content\/uploads\/2018\/11\/Osten_Hallberg_13.023.jpeg);\"> &nbsp; <\/div><\/div><div class=\"video-texture \"> <span class=\"ie-fix\"><\/span> <\/div><\/div> <!--\/swiper-slide--><div class=\"swiper-slide\" data-desktop-content-width=\"\" data-tablet-content-width=\"\" data-bg-alignment=\"center\" data-color-scheme=\"light\" data-x-pos=\"center\" data-y-pos=\"middle\" ><div class=\"slide-bg-wrap\"><div class=\"image-bg\" style=\"background-image: url(https:\/\/www.ostenhallberg.se\/wp-content\/uploads\/2018\/11\/Osten_Hallberg_13.024.jpeg);\"> &nbsp; <\/div><\/div><div class=\"video-texture \"> <span class=\"ie-fix\"><\/span> <\/div><\/div> <!--\/swiper-slide--><div class=\"swiper-slide\" data-desktop-content-width=\"\" data-tablet-content-width=\"\" data-bg-alignment=\"center\" data-color-scheme=\"light\" data-x-pos=\"center\" data-y-pos=\"middle\" ><div class=\"slide-bg-wrap\"><div class=\"image-bg\" style=\"background-image: url(https:\/\/www.ostenhallberg.se\/wp-content\/uploads\/2018\/11\/Osten_Hallberg_11.021.jpeg);\"> &nbsp; <\/div><\/div><div class=\"video-texture \"> <span class=\"ie-fix\"><\/span> <\/div><\/div> <!--\/swiper-slide--><div class=\"swiper-slide\" data-desktop-content-width=\"\" data-tablet-content-width=\"\" data-bg-alignment=\"center\" data-color-scheme=\"light\" data-x-pos=\"center\" data-y-pos=\"middle\" ><div class=\"slide-bg-wrap\"><div class=\"image-bg\" style=\"background-image: url(https:\/\/www.ostenhallberg.se\/wp-content\/uploads\/2018\/11\/Osten_Hallberg_2.019.jpeg);\"> &nbsp; <\/div><\/div><div class=\"video-texture \"> <span class=\"ie-fix\"><\/span> <\/div><\/div> <!--\/swiper-slide--><div class=\"swiper-slide\" data-desktop-content-width=\"\" data-tablet-content-width=\"\" data-bg-alignment=\"center\" data-color-scheme=\"light\" data-x-pos=\"center\" data-y-pos=\"middle\" ><div class=\"slide-bg-wrap\"><div class=\"image-bg\" style=\"background-image: url(https:\/\/www.ostenhallberg.se\/wp-content\/uploads\/2018\/11\/Osten_Hallberg_2.020.jpeg);\"> &nbsp; <\/div><\/div><div class=\"video-texture \"> <span class=\"ie-fix\"><\/span> <\/div><\/div> <!--\/swiper-slide--><div class=\"swiper-slide\" data-desktop-content-width=\"\" data-tablet-content-width=\"\" data-bg-alignment=\"center\" data-color-scheme=\"light\" data-x-pos=\"center\" data-y-pos=\"middle\" ><div class=\"slide-bg-wrap\"><div class=\"image-bg\" style=\"background-image: url(https:\/\/www.ostenhallberg.se\/wp-content\/uploads\/2018\/11\/Osten_Hallberg_10.001.jpeg);\"> &nbsp; <\/div><\/div><div class=\"video-texture \"> <span class=\"ie-fix\"><\/span> <\/div><\/div> <!--\/swiper-slide--><div class=\"swiper-slide\" data-desktop-content-width=\"\" data-tablet-content-width=\"\" data-bg-alignment=\"center\" data-color-scheme=\"light\" data-x-pos=\"center\" data-y-pos=\"middle\" ><div class=\"slide-bg-wrap\"><div class=\"image-bg\" style=\"background-image: url(https:\/\/www.ostenhallberg.se\/wp-content\/uploads\/2018\/11\/Osten_Hallberg_6.023.jpeg);\"> &nbsp; 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text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/6&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; offset=&#8221;vc_col-xs-6&#8243;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/4&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; offset=&#8221;vc_col-xs-6&#8243;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;7\/12&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; offset=&#8221;vc_col-xs-12&#8243;][vc_column_text css=&#8221;.vc_custom_1541176974281{margin-top: 20px !important;}&#8221;]<em>Slider (31 slides), shows the UX process in detail.<\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; top_padding=&#8221;50&#8243; bottom_padding=&#8221;5%&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/6&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; offset=&#8221;vc_col-xs-6&#8243;][vc_column_text css=&#8221;.vc_custom_1529396303214{margin-bottom: 5px !important;}&#8221;]\n<h5>Customer<\/h5>\n[\/vc_column_text]<div class=\"nectar-fancy-ul\" data-list-icon=\"none\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> Fictional school assignment <\/div>[vc_column_text css=&#8221;.vc_custom_1529396288103{margin-top: 30px !important;margin-bottom: 5px !important;}&#8221;]\n<h5>Year<\/h5>\n[\/vc_column_text][vc_column_text]2018[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/4&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; offset=&#8221;vc_col-xs-6&#8243;][vc_column_text css=&#8221;.vc_custom_1529396392989{margin-bottom: 5px !important;}&#8221;]\n<h5>Role<\/h5>\n[\/vc_column_text]<div class=\"nectar-fancy-ul\" data-list-icon=\"none\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li>Student<\/li>\n<\/ul>\n <\/div>[vc_column_text css=&#8221;.vc_custom_1529396494600{margin-top: 30px !important;margin-bottom: 5px !important;}&#8221;]\n<h5>Tasks<\/h5>\n[\/vc_column_text]<div class=\"nectar-fancy-ul\" data-list-icon=\"none\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li>UX work, group work (2 pers.)<\/li>\n<li>UI work, individual work<\/li>\n<\/ul>\n <\/div>[\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;7\/12&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; offset=&#8221;vc_col-xs-12&#8243;][vc_column_text]\n<h3>Assignment: Create an audiobook service for the Library.<\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1541845452282{margin-top: 30px !important;}&#8221;]<strong>The fictitious scenario, which might as well have been real, looked like this: Streamed audiobook services such as Storytel, Nextory, Bookbeat, etc. is taking over the printed books&#8217; mission. Namely to convey and spread information and entertainment. If the Library wants to join the digital bandwagon, they need to act and develop a good audiobook service as soon as possible.<br \/>\n<\/strong><\/p>\n<p>The library has an existing digital audiobook service today (March 2018), but it is so cumbersome and substandard that most people give up trying to use it. The library has therefore turned to us. On the one hand, they want help in researching the needs of the target groups, then developing a modern audiobook service in accordance with the needs.<\/p>\n<p>It is important to underline that the task is not to create a service that competes with today&#8217;s audiobook players by offering exactly the same range, albeit free of charge. Instead, create a service that goes hand in hand with the library&#8217;s purpose and mission.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1540201140566{margin-top: 50px !important;}&#8221;]\n<h3>Work process UX &amp; UI<\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1541171360313{margin-top: 30px !important;}&#8221;]The steps in the work process, from UX (<span data-dobid=\"hdw\">user experience<\/span>) to UI (user interface\/design) is briefly described below.<br \/>\n<strong>The whole process and more details are described in <em>the slider<\/em> above.<\/strong>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1541326421247{margin-top: 30px !important;}&#8221;]<strong>1. Background<\/strong><\/p>\n<ul>\n<li>Understand the library&#8217;s mission, the product, the market<\/li>\n<li>Identify the library&#8217;s problems<\/li>\n<li>Identify target audience<\/li>\n<li>Formulate a hypothesis<\/li>\n<\/ul>\n<p><strong>2. Research<\/strong><\/p>\n<ul>\n<li>Create questions to test hypothesis<\/li>\n<li>Recruit<\/li>\n<li>Interview target group &amp; library staff<\/li>\n<li>Insights from the research<\/li>\n<\/ul>\n<p><strong>3. Analysis<\/strong><\/p>\n<ul>\n<li>Create personas<\/li>\n<li>Create customer journeys<\/li>\n<li>Create effect map<\/li>\n<\/ul>\n<p><strong>4. Flow &amp; function<\/strong><\/p>\n<ul>\n<li>Brainstorm feature ideas<\/li>\n<li>Priority function flow<\/li>\n<li>Sitemap &amp; Flowchart<\/li>\n<\/ul>\n<p><strong>5. Design &amp; structure<\/strong><\/p>\n<ul>\n<li>Low-Fidelity wireframes in Sketch for agile testing of function and structure on target and workgroups. Reconciliation against customer.<\/li>\n<li>Look &amp; feel &amp; Style sheets for coordination with the customer.<\/li>\n<li>High-Fidelity wireframes in Sketch for handover to the frontend.<\/li>\n<li>Moving prototypes of microinteractions in After Effects for testing, tuning and later handover.<\/li>\n<\/ul>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;20&#8243;][image_with_animation image_url=&#8221;2570&#8243; alignment=&#8221;&#8221; animation=&#8221;Fade In&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; max_width=&#8221;100%&#8221;][vc_column_text css=&#8221;.vc_custom_1541170215344{margin-top: 10px !important;}&#8221;]<em>Style Guide<br \/>\n<\/em>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1540194642455{margin-top: 50px !important;}&#8221;]\n<h3>Solution<strong><br \/>\n<\/strong><\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1540215014229{margin-top: 30px !important;}&#8221;]<strong>The app Bibbi<\/strong><\/p>\n<p>The UX work led to an app service. Inspiring, stylish and simplicity were some important keywords that emerged.[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;20&#8243;][image_with_animation image_url=&#8221;2567&#8243; alignment=&#8221;&#8221; animation=&#8221;Fade In&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; max_width=&#8221;100%&#8221;][vc_column_text css=&#8221;.vc_custom_1540214896958{margin-top: 10px !important;}&#8221;]<em>The world&#8217;s first digital librarian in the form of an AI bot that inspires and helps find books.<br \/>\n<\/em>[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;20&#8243;][image_with_animation image_url=&#8221;2568&#8243; alignment=&#8221;&#8221; animation=&#8221;Fade In&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; max_width=&#8221;100%&#8221;][vc_column_text css=&#8221;.vc_custom_1540477311667{margin-top: 10px !important;}&#8221;]<em>Easier &#8220;onboarding&#8221; with digital bank card and Mobile Bank ID login.<\/em>[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;20&#8243;][vc_video link=&#8221;https:\/\/youtu.be\/8pmLdGKWm-g&#8221; align=&#8221;center&#8221; css=&#8221;.vc_custom_1539768457729{margin-bottom: 0px !important;padding-bottom: 0px !important;}&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;20&#8243;][vc_column_text]<em>Video (2:42 min). Shows navigation in the app from start to finish.<br \/>\n<\/em>[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;20&#8243;][vc_column_text]<strong><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1515 alignleft\" src=\"http:\/\/www.ostenhallberg.se\/wp-content\/uploads\/2018\/10\/Invision_icon-5.jpg\" alt=\"\" width=\"40\" height=\"40\" \/> <a href=\"https:\/\/invis.io\/Z3OHAMGHDP2#\/324553017_Mobile_-9-_-1-_Copy_2\" target=\"_blank\" rel=\"noopener\">Test the app in Invision <\/a><\/strong><a href=\"https:\/\/invis.io\/Z3OHAMGHDP2#\/324553017_Mobile_-9-_-1-_Copy_2\" target=\"_blank\" rel=\"noopener\">(high-fidelity wireframe)<\/a>[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;50&#8243;][vc_video link=&#8221;https:\/\/youtu.be\/67X7N19PSuM&#8221; align=&#8221;center&#8221; css=&#8221;.vc_custom_1541697889095{margin-bottom: 0px !important;padding-bottom: 0px !important;}&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;20&#8243;][vc_column_text]<em>Video (0:26 min). Showing &#8220;Example, the AI-Bot Bibbi&#8221;<\/em>. <em>User tests showed that the bot needs to move to the left from the current right side.<\/em>[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;20&#8243;][vc_video link=&#8221;https:\/\/youtu.be\/wmCanHE7xGg&#8221; align=&#8221;center&#8221; css=&#8221;.vc_custom_1539769065364{margin-bottom: 0px !important;padding-bottom: 0px !important;}&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;20&#8243;][vc_column_text]<em>Video (0:11 min). Shows &#8220;Splash screen&#8221;<br \/>\n<\/em>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1540194651456{margin-top: 50px !important;}&#8221;]\n<h3><strong>Promotional site<br \/>\n<\/strong><\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1541174512886{margin-top: 30px !important;}&#8221;]Design for a campaign site was also developed. The site contains general information about the audiobook service, how it works and how to borrow. The site is linked in both directions to the Apple Store, Google Play and the libraries&#8217; own websites. It is also indexable, (which an app is not) so the site and book titles are therefore searchable.[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][vc_video link=&#8221;https:\/\/youtu.be\/Yz7mjWzhRkk&#8221; align=&#8221;center&#8221; css=&#8221;.vc_custom_1539776569903{margin-bottom: 0px !important;padding-bottom: 0px !important;}&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;20&#8243;][vc_column_text]<em>Video (0:22 sec). Showing &#8220;Campaign Site: Desktop&#8221;<\/em>[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;20&#8243;][vc_column_text]<strong><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1515 alignleft\" src=\"http:\/\/www.ostenhallberg.se\/wp-content\/uploads\/2018\/10\/Invision_icon-5.jpg\" alt=\"\" width=\"40\" height=\"40\" \/> <a href=\"https:\/\/xd.adobe.com\/view\/fbfe2e2d-d185-40ad-6252-0dd6d3122c8e-8dcf\/?fullscreen&amp;hints=off\">Test Desktop version in Invision <\/a><\/strong>(high-fidelity wireframe)[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;40&#8243;][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text] In 2018, I honed my skills with an education at&#8230;<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-5212","page","type-page","status-publish"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ostenhallberg.se\/en\/wp-json\/wp\/v2\/pages\/5212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ostenhallberg.se\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ostenhallberg.se\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ostenhallberg.se\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ostenhallberg.se\/en\/wp-json\/wp\/v2\/comments?post=5212"}],"version-history":[{"count":3,"href":"https:\/\/www.ostenhallberg.se\/en\/wp-json\/wp\/v2\/pages\/5212\/revisions"}],"predecessor-version":[{"id":5215,"href":"https:\/\/www.ostenhallberg.se\/en\/wp-json\/wp\/v2\/pages\/5212\/revisions\/5215"}],"wp:attachment":[{"href":"https:\/\/www.ostenhallberg.se\/en\/wp-json\/wp\/v2\/media?parent=5212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}